Website Marketing - Increased Profitability Via Traffic & Conversion
So You Have A Website... Now What?
When you started your business, you didn't just open a storefront and sit back, waiting for the phones to ring. You most likely put up a sign in front and advertised locally.
To improve your bottom line, a website must also be promoted.
"If you build it, they will come?"
This may have worked for a ballpark in the middle of cornfield, but it is a fatal website mistake. Business websites are often built with little regard for how they will be found.
Several tools are available to drive customers to your site.
Search Engine Submittals - A MassCraft Standard
MassCraft-built websites are always submitted to over 40 search engines including Google, Yahoo, MSN, and AOL. This submittal notifies the search engines of the site's existence and starts the process of including the site in organic searches.
Search Engine Optimization (SEO) - The Art of Organic Search
Organic search results are those presented outside of the "Sponsored Search" area(s). These are "non-sponsored" results that the search engine has deemed the most highly relevant to your search.
SEO is the art of building a website so search engines find its content relevant and place it highly in the organic search results. Through the careful application of specific design guidelines, a site can place highly for a number of different search terms.
MassCraft professional SEO is designed to get your website where it needs to be within 90 days of going live. Once achieved, high rankings are expertly managed to maintain their prized positioning so new customers find your site every time.
Sponsored Search
Sponsored search is a keyword auction where websites bid against each other to place highly in search engine results. This is a very powerful yet affordable tool for driving traffic to sites not yet listed in organic search results.
A MassCraft sponsored search campaign identifies the key search phrases for your products and services. Your campaign is then configured to most affordably place your site's ads where your customers will find them and click through to your site.
Sponsored search advertising options include major websites such as FoxNews, USA Today, Chicago Tribune, ABC7, and Daily Herald in addition to search engines.
For a free sponsored search campaign estimate for your website, call us at 847.597.8118 or send us an email.
